As well as using Pinterest to generate ideas regarding my photography work, I have also looked at Instagram. Nowadays, Instagram is used by fashion bloggers, clothes and beauty stores as well as heavily by celebrities as a way to instantly communicate with their followers.
I have noticed that there appears to be a lot of pressure placed on young people to live the lifestyle displayed by the celebrities they follow.
Above are some examples:
- The Kardashian sisters advertising their hair care range, which is a high end brand and therefore much more expensive than standard rages. Young people may feel pressured buy more expensive branded items if they see their role models advertising them. The Kardashian sisters' images are also edited using Photoshop, which does not portray a realistic 'look' to followers.
- Holly from the reality TV series Geordie Shore showing off her slim figure and breast implants, which is unattainable to many young people who cannot afford to undergo plastic surgery or may feel self-conscious when uploading images of themselves if they are placing themselves under pressure to have this celebrity look.
- Khloe Kardashian sponsoring expensive makeup ranges, which again young followers may struggle to afford.
- Fashion blogging pages such as @thefashionbibleuk give fashion tips throughout different seasons and post images of celebrities outfits with links to cheaper versions so that people can recreate the celebrity look for less. By linking followers to the highstreet stores, a more positive message is given to young people that being 'normal' and not having a celebrity wage is still okay.
By taking part in my initial food photography project, this has lead me on to investigate lifestyle photography as a whole and the effect these type of images can have on impressionable young people. Many young people use social media nowadays and if they scroll through images daily like the ones above, they are bound to feel some pressure to conform to how their role models are acting - and unfortunately it is not always a positive message that is being given.
I have noticed that there appears to be a lot of pressure placed on young people to live the lifestyle displayed by the celebrities they follow.
Above are some examples:
- The Kardashian sisters advertising their hair care range, which is a high end brand and therefore much more expensive than standard rages. Young people may feel pressured buy more expensive branded items if they see their role models advertising them. The Kardashian sisters' images are also edited using Photoshop, which does not portray a realistic 'look' to followers.
- Holly from the reality TV series Geordie Shore showing off her slim figure and breast implants, which is unattainable to many young people who cannot afford to undergo plastic surgery or may feel self-conscious when uploading images of themselves if they are placing themselves under pressure to have this celebrity look.
- Khloe Kardashian sponsoring expensive makeup ranges, which again young followers may struggle to afford.
- Fashion blogging pages such as @thefashionbibleuk give fashion tips throughout different seasons and post images of celebrities outfits with links to cheaper versions so that people can recreate the celebrity look for less. By linking followers to the highstreet stores, a more positive message is given to young people that being 'normal' and not having a celebrity wage is still okay.
By taking part in my initial food photography project, this has lead me on to investigate lifestyle photography as a whole and the effect these type of images can have on impressionable young people. Many young people use social media nowadays and if they scroll through images daily like the ones above, they are bound to feel some pressure to conform to how their role models are acting - and unfortunately it is not always a positive message that is being given.